Introducing Pure Pet Food - Food for discerning dogs!


Most people take an active interest in their diets.

Tue 01 Aug 2017

By Judy

Introducing Pure Pet Food - Food for discerning dogs!

Most people take an active interest in their diets. We all understand that eating a balanced diet is good for our health and well being and understand excessive sugar, salts and saturated fats can harm our health and increase the risk of illness and even shorten our lifespan. Hardly a week goes by without a new ‘superfood’ being discovered or dramatic warnings about the safety of our food such as antibiotics in our food or genetically modified produce.

So, do we pay as much attention to what we feed our dogs? Probably not! The majority of dogs are kept on the same brand of dog food for their entire lives. Owners tend to stick to a brand that they feel suits their pets. But just like humans, a dog’s dietary needs change over the years especially as they become less active or during pregnancy or illness.

Does the pet food you feed your dog really suit your pet?

It’s fairly safe to say that the majority of dogs love their food! However, what is not always obvious is whether the food actually suits them. Cheaper brands often contain brightly coloured kibble to appeal to the human eye and not our pets. The cheaper brands often have a low proportion of meat and are boosted with artificial colours and flavourings.

As we are aware small children’s behaviour is often affected by soft fizzy drinks and junk food, so surely it makes sense that poor quality food could affect our dogs too? It can be difficult to pinpoint whether the food we feed our dogs is harming the health of our dogs, as possible symptoms can be subtle or attributed to other factors. Symptoms can include itchy, flaky skin, bowel problems, hyperactivity and allergies.

Pure Pet Food on trial

So, we were intrigued by Pure Pet Food, a brand we were not aware although they have been around for quite a while now and certainly winning lots of new fans.

pure pet food

Pure Pet Food in its dehydrated state with plenty of tasty dried chicken pieces visible

Pure Pet Food is naturally dehydrated food which helps lock in all the goodness and nutrients. You simply add warm water to the food, stir and wait for 10 minutes before serving. This means the food actually swells up in the feeding  bowl rather than inside your dog’s stomach, therefore reducing the risk of the life-threatening condition bloat.

add water to pure pet food

The food comes complete with a handy scoop to ensure correct portion sizes

finn enjoying pure pet food

Finn a 20 week old black Labrador Retriever put the Chicken Dinner recipe from Pure Pet Food to the test. Finn lives in Seaton in Devon with his owner Debs. The food certainly got the thumbs up from Finn and his bowl was completely cleared in no time at all!

What’s actually in Pure Pet Food?

The Chicken Dinner recipe contains just 7 quality dehydrated ingredients:

  • Chicken (25%)
  • Potato
  • Carrot
  • Parsnip
  • Green beans
  • Apple
  • Cabbage

The food also contains added minerals to promote good health and vitality. The recipe is hypoallergenic and contains no grain, wheat, corn or soya. Pure Pet Food  is made in Great Britain.

Advantages of Pure Pet Food

  • There are no nasty smells.
  • You can be certain you are feeding your dog the very best in terms of nutrition and goodness. In fact, Pure Pet Food is made with human grade ingredients.
  • Pure Pet Food contains no hidden colours, artificial  flavourings or additives.
  • Pure Pet Food is extremely palatable and may help dogs suffering from loss of appetite due to illness or injury.
  • Owners can adjust the texture of the meal by simply reducing or adding more water.

Disadvantages of Pure Pet Food

  • Owners may find preparing the food slightly inconvenient. However, Pure Pet Food can be prepared ahead of meal times to help fit in with busy lifestyles.
  • Pure Pet Food may be out of the budget range for owners of large and giant dog breeds.

t’s fair to say, this is a high-end product and feeding a large dog on it may be out of budget for some dog owners. However, this food is specifically geared towards small and toy breeds that are often prone to allergies. It’s also ideal for the fussy and picky eater too, which again tends to affect our smaller breeds.

Pure Pet Food is available from Pets at Home stores and directly from Pure Pet Food.

There's also a chance to win a month's supply of Pure Pet Food as well as some Meaty Sweeties for your dog in our competition. Pure Pet Food are also offering a whopping 40% off their starter packs as a very special offer to you and your dog, so why not try it today?

pure pet food